we are here to lead the charge against the beauty industry bullies that make you feel bad about yourselves

to take them on, we are doing doing three basic things:

1. making things foolishly simple by doing the research for you,

2. getting super local by keeping desi skin and climate in mind,

3. being radically honest so that they can't keep lying to you ;)

but we know it's not nearly enough and we're just getting started. our goal is to make our products even more accessible, our footprint even smaller, and our impact even deeper

we'll talk about this in greater detail after we are done being overwhelmed by the launch